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Alison Hadfield

17 May 2021

Alison Hadfield

Raising awareness of dementia

We all know what it’s like to forget or misplace something. Have you ever bumped into someone in the street and not been able to place them? …Or walked into a room and realised that you don’t know why you went in there?

Have you struggled to find the word that you want to say but can’t …but it’s on the tip of your tongue?

These situations are a useful starting point in understanding what it’s like to live with the symptoms of dementia.

Most of us will know of someone who is living with dementia – a relative, friend, colleague or neighbour. We often see reports in the media about famous people who have had a dementia diagnosis.

In the UK, there are around 850,000 people with dementia and by 2025, it’s estimated that this number will increase to 1 million.

Young-onset dementia

Dementia mainly affects people over the age of 65 (one in 14 people in this age group has dementia). However, there are over 40,000 people living in the UK with ‘young-onset’ dementia (affecting those under 65 years of age). (‘Young-onset’ is also known as ‘early-onset’ or ‘working-age’ dementia and is the term preferred by many people with the condition.)

These figures could, in reality, be higher due to the difficulties diagnosing the illness, especially in young people.

Dynamic Dementia Awareness module
Dynamic dementia awareness module

Joy was diagnosed with young-onset dementia at the age of 58. She says…

…the symptoms and hurdles that a person with young-onset dementia experiences can be very different to an older person. We might still be at work; we might have children or parents we are caring for and the whole dynamics can be quite different, so my advice would be to find out as much as you can and to be open minded as to just what that individual needs and I suppose the bottom line is listen… just listen to what the person has to say.


Although dementia is a condition that many are familiar with, unfortunately, there can be stigma attached to it, often arising from people’s lack of knowledge or because they are frightened by it.

There are also many misconceptions about dementia. For example, people believe that because those living with dementia struggle to communicate effectively, it means that they are not aware of what is happening around them. This is not necessarily the case – the part of the brain which deals with communication is separate to the area which deals with awareness. This means that, sadly, some people living with dementia do have thoughts to communicate although they struggle to relay them.

Dementia is not an inevitable consequence of getting older but it can affect anyone, regardless of race or socio-economic background.

Understanding dementia

Dementia is a term given to a group of symptoms from certain diseases which affect the brain. There are over 100 different types of dementia. All types of dementia are progressive, which means that the functioning of the brain will deteriorate over time.

There are lots of different reasons that people might have difficulties with their memory and their functioning as they age. It might just be normal ageing. They might have a mood problem, such as depression or anxiety, or they might have a physical health problem which needs treating.

For some people, problems with memory, along with other factors, clearly indicate that something is not right and ultimately this leads to a dementia diagnosis.

What is dementia screenshot

Types of dementia

Alzheimer’s disease is the most common form of dementia.

Other types of dementia include vascular disease, dementia with Lewy bodies and frontotemporal dementia.

Dementia symptoms

The specific symptoms that someone with dementia experiences will depend on the parts of the brain that are damaged and the disease that is causing the dementia.

Alzheimer’s disease is thought to be caused by the abnormal build up of proteins in and around brain cells.

Someone with early Alzheimer’s disease may:

  • Forget about recent conversations or events.
  • Misplace items.
  • Forget the names of places and objects.
  • Have trouble thinking of the right word.
  • Ask questions repetitively.
  • Show poor judgement or find it harder to make decisions.
  • Become less flexible and more hesitant to try new things.
  • Show signs of mood changes, such as increasing anxiety or agitation, or periods of confusion.

A diagnosis can be overwhelming, but it’s important to know that many people living with dementia live fulfilling and happy lives, contributing to the welfare of their families and communities.

Why do we need to raise

awareness of dementia?

Raising awareness of dementia can help people recognise the early signs.

The more awareness is raised, the greater potential there is in terms of how we can help someone with this condition.

Visiting a family doctor is often the first step for people who are experiencing changes in thinking, movement or behaviour. However, health specialists, such as psychiatrists, geriatricians and neurologists, generally have the expertise needed to diagnose dementia.

By raising awareness about this condition, people will be diagnosed earlier, giving them more time to come to terms with future symptoms.

An early diagnosis offers those living with dementia the opportunity to discuss and prepare for the future and plan ahead. It offers access to advice and support and it offers treatments that can mitigate symptoms and slow down the progress of the disease. Awareness also helps to educate families and carers to understand the different stages and what medication procedures to expect.

Without the research from organisations, such as Dementia UK and the Alzheimer’s Society, developments with helping the conditions wouldn’t be able to move forward.

Living with a memory problem is sometimes like living in the fog and sometimes like living in the sunshine. We have good days and bad days.

Alzheimer’s Society online community Talking Point, 2004

Alzheimer's Society Logo

Raising awareness of dementia

through digital learning

Over the years, Dynamic has worked with several organisations (including NHS Trusts, Care Homes and Community Services) to develop a range of training materials relating to dementia.

The resources we have developed have varied according to the needs of the organisational requirements and their target audience. In our projects, we have worked with specialists in the field to produce, for example, motion graphics and presenter-style videos to show how different types of dementia impact specific areas of the brain.

Subject matter experts (SMEs) in our client organisations have used these resources to facilitate training with colleagues in face-to-face sessions as well as online delivery. Awareness level interactive content has been deployed to organisations and the general public via LMSs, intranets and websites.

Emotional Support screenshot

We have created bespoke elearning projects to meet specific criteria to map to, for example, dementia education frameworks and pathways and have included both formative and summative assessment.

Our off-the-shelf dementia elearning module forms part of an ever-expanding library of courses that we develop in-house.

In most of our projects, we have collaborated with client organisation SMEs as well as people living with dementia and their carers. These projects have enabled us, at Dynamic, to interview and film (with consent) people talking about their personal experiences of dementia and share stories of the impact dementia has had on them and their loved ones.

A recurring message from the people living with dementia is that it’s important to continue to recognise that people with dementia are individuals and that the disease will have affected them in different ways, but they are still the same person.

Treat everyone as an individual

Everyone’s experience of dementia is unique and in order to support an individual, we need to understand how their own dementia affects them and those they come into contact with.

…don’t forget the ME in DeMEntia – continue to see the person, whether it’s your mum, sister, uncle… whatever… they are still that person… however, the disease takes its toll whether it’s aggression… or moodiness or depression. Just see the person… not the dementia…


Dementia is all about developing strategies…. and I know that when I start to speak to somebody their reaction is always to be silent… am I going to say the wrong thing… I don’t want to hurt your feelings… I take the responsibility of streamlining the conversation… I’m still fairly articulate… I inject a lot of humour…’’


Having the opportunity to interview people living with dementia and carers and family members has enabled the Dynamic team to produce resources to raise awareness within a range of organisations for a broad audience and present real stories through interviews from those living with dementia as well as their carers.

Reducing risk and living with dementia

Evidence shows that there are things that can be done to help reduce individuals’ risk of dementia or delay young onset. These include keeping active, eating healthily and exercising your mind.

Regularly challenging yourself mentally seems to build up the brain’s ability to cope with the disease. One way to think about it is use it or lose it. Talking and communicating with other people may help to reduce the risk of dementia – maintaining activity and social contact is also really important.

Many people with mild-to-moderate dementia are able to stay in their own home and live well if they have adequate support. Being in familiar surroundings can help people cope better with their condition. 

Wendy Mitchell was diagnosed with young-onset dementia at the age of 58.

She retired early from the NHS having worked as a non-clinical team leader for 20 years.

She is an author, blogger and Alzheimer’s Society Ambassador.

Wendy speaks about her diagnosis and offers powerful, funny and brave insights into living with dementia.


There’s a beginning, a middle and so much life to be lived when someone has dementia. Not just an end.

Don’t disable people before they’ve lost their ability.

Wendy Mitchell


With the right help and support when they need it, many people can, and do, live well with dementia for years. Staying socially active, telling people about their dementia and keeping healthy play a significant role in living well with dementia.

Support for people’s families can also be vital in helping people living with dementia to live well and play an active part in the community.

Simple actions from us can create dementia-friendly communities where people living with the condition can continue to socialise with others, go to the local shop, travel on public transport and visit others, and take part in local activities for as long as possible.

For more information about raising dementia awareness, or to view our digital learning content, get in touch today.