Dynamic. Chris Miall.
10 October 2022
The positive impact of online events
Like it or not, the world of business is evolving. For some, the need to stay connected and keep up with new developments is a key part of their job. For others, it’s a way of life. Either way, gone are the days of having to be physically present at an event to be able to take part. Today’s digital world has opened up a whole new world of opportunities for businesses to connect with clients and share their message. So where do you start?
Technology has changed the way businesses market, operate and interact with employees. In the online arena, technology has also led to an increase in the popularity of virtual events; online events that take the place of traditional face-to-face meetings or conferences. Businesses that embrace this new approach are seeing great results in expanding their reach and increasing engagement with their audiences.
Replacing expensive face-to-face events
For the last three years, PVH has replaced their costly bi-annual product launch events in London with a series of bespoke elearning modules, online events and videos in collaboration with Dynamic. The results have been fantastic and digital events are now embraced as the go-to solution for all new product launches.
How to build a strong digital event
The first thing you need is a plan for what you want to achieve with the event. Think about the purpose of the event and how you can use it to achieve your goals. For example, if you want to promote a new product to your customer base, you could host a webinar where they get to see the product and have the chance to ask questions directly. Or, if you want to promote your company, you could organise an online summit where different speakers give presentations. The important thing is to think about the end result you want to achieve so that you can choose the right type of event for you. You also need to decide whether or not you want to use your own resources or outsource the job to a third party.
How to engage your virtual audience
Once you have decided what kind of event you want, you need to decide how you will engage your audience. This will depend on what type of event you are hosting and what your objectives are for the event. For example, if you are hosting a webinar, you will need to think about how you will encourage your attendees to participate in the webinar. One idea is to have a quiz at the end of each session, where attendees can earn points based on their participation. This will encourage participants to engage with the webinar. Another way to engage your attendees is through polls, where you can ask your attendees to rate different topics discussed during the webinar. This is a great way to get feedback from your attendees. You can also encourage participation by rewarding those who participate with more access to your content.
Advantages and disadvantages of digital events
There are many benefits to hosting digital events compared to traditional face-to-face events. One of the biggest benefits is that you can reach a wider audience through a digital event than you can through a face-to-face event. For example, if you are hosting a webinar, you can reach attendees all over the world, without having to pay expensive travel costs.
Another advantage of digital events is that you don’t need to hire venue space or pay for catering, which means you have less expenses to worry about. This also means that you won’t need to use a lot of staff to set up the event, which makes it a more cost-effective option. However, one of the main disadvantages of digital events is that they can be impersonal for attendees.
The types of technology used for digital events include virtual event platforms, interactive webinars, webcasts and virtual events. Digital events can also incorporate social media, such as Facebook Live, Twitter chats and Instagram Live. These can be used to increase engagement with your attendees and encourage them to participate in the event.
Do you have a face-to-face event that you think could be enhanced with a digital solution?
If so, then contact Dynamic today to discuss how we can work together to create a digital solution that complements your existing event programme. Send us a message and someone will call you back.