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Case Study.

PVH Market Launch

Working in collaboration with PVH UK+ and colleagues from Tommy Hilfiger and Calvin Klein, Dynamic developed a unique suite of online modules for over 6,000 retail colleagues across Europe.

The Market Launch project is PVH’s opportunity each season to share an overview of their new fashion products with retail teams. These retail colleagues are crucial to the success of the organisation as they translate their product vision to reality, inspiring customers to invest in a Calvin Klein or Tommy Hilfiger product.

The requirement.

The project was historically run as a face-to-face session for retail managers. The challenging climate forced PVH to adopt a digital approach but with this came a great opportunity, for the first time ever, to share the new season knowledge with everyone in retail across Europe.

Our challenge was to capture the vibrancy and energy of the events on stage, while packing in a full day’s worth of content into a short digital package.


Kier Campion

Senior HR Business Partner – Talent and Development PVH

The solution.

We created a suite of online modules, blending motion graphics video, interactions and knowledge checks, with new ways to present the collection and the unique materials used to create it.

The modules were designed to work on a range of different mobile devices, all delivered via a custom course page on the dynamicLMS.


The learning was divided into bite-size pieces so that each collection would have its own module. The modules were then designed and developed to feel like one consistent suite, in line with the brand. Everything was brought together with a custom HTML launch page as part of the dynamicLMS.


Kier Campion

Senior HR Business Partner – Talent and Development PVH