How elearning took Aggregate Industries on a transformative Equality, Diversity and Inclusion journey
In a landmark collaboration with Aggregate Industries, we embarked on a transformative journey to develop a bespoke Equality, Diversity, and Inclusion (EDI) elearning solution. This initiative served as a pivotal component of Aggregate Industries’ ambitious multi-year EDI strategy.
Learning forming part of an overall vision
Aggregate Industries envisioned an inclusive workplace culture where each team member is embraced and valued. The challenge was clear: develop an elearning course that not only aligned with their strategy but also resonated with a diverse audience.
HR Director James Roberts succinctly encapsulated their vision:
We will create a culture where everyone is welcomed and appreciated for who they are.
Diverse Target Audience
The target audience encompassed all colleagues at Aggregate Industries, ranging from new hires to seasoned professionals. Recognizing the diverse learning needs, including low reading skills and limited digital literacy, the course aimed to make EDI principles accessible to everyone.
Collaborative Content Development
To create engaging and relevant content, we collaborated closely with subject matter experts and drew upon existing resources. Rigorous stakeholder reviews ensured the content not only met but exceeded the expectations outlined in Aggregate Industries’ strategy.
In addressing the potential dryness of the subject matter, the elearning course emerged as a beacon of interactivity, visual appeal, and user-friendly design. The goal was clear — make learning about Equality, Diversity, and Inclusion both informative and enjoyable.
Tailored Human-Centered Design
Every piece of content was meticulously tailored for Aggregate Industries. Employing a human-centered design approach, we delved into understanding the learners, their unique needs, and expectations. This customization was not a one-size-fits-all solution but a precise fit for Aggregate Industries alone.
Beautiful mobile first design
Mixed reading levels
The project encountered the challenge of presenting a potentially complex and dry subject to an audience with varying reading skills and digital literacy levels. Drawing on our extensive experience, we successfully tailored the content to a functional skills level 1 English level to clearly and concisely describe the issues and engage learners effectively.
The initial rollout was strategically integrated into the induction program for new hires, gradually extending its reach to all colleagues across the company. This phased approach ensured a seamless integration into the existing learning ecosystem.
At Dynamic, a key element of our methodology involves a constant feedback loop. This iterative process allows for real-time adjustments in consultation with subject matter experts and learners, ensuring that the final product not only met, but exceeded, the expectations of all stakeholders.
Learning Contributing to a Wider Strategy
The elearning course was not a standalone endeavour but a vital component of Aggregate Industries’ broader EDI strategy. Aligned with one of the five strategic pillars, the course played a pivotal role in supporting Aggregate Industries on their EDI journey. This case study encapsulates not just a project completion but a partnership that broke barriers, fostering a culture of inclusion at Aggregate Industries through the power of tailored elearning.
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