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Steve Johnson

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Our thoughts, stories and ideas.

Steve Johnson

22 March 2021

Steve Johnson

Dynamic in 2021

UNPRECEDENTED – never done or known before.

This is a perfect description of what we faced 12 months ago when trying to determine how to best steer the business at the outset of a global pandemic. Ensuring the survival of the business, whilst safeguarding our employees’ jobs, were the primary objectives, coupled with the continued provision of the high standards of service that we and our clients expect. 

 

Everything changed, literally overnight and it is fair to say that, without the hard work, determination and flexibility of our employees, we would not be in the strong position that we are today. I’d like to take this opportunity to recognise and thank all our superb staff.

New requirements

Like most businesses, the pandemic triggered a host of challenges; some projects were halted and new business with real potential disappeared overnight, some work continued as planned and many new opportunities from both new and existing clients, with different types of requirements, came to the fore.

 

I’d like to thank all those clients, existing and new who over the past 12 months, have trusted Dynamic to continue to meet their learning requirements.

New horizons

We now, along with other business leaders, face another new horizon, as the government restrictions are lifted and a new normal begins to take shape. Many financial experts are predicting an initial spike in the economy, followed by a recession that will be similar to the one created by the financial crisis of 2008-09.  During that recession we managed to grow the business and I have every confidence that we will do so again. 

 

The pandemic has boosted companies investing in digital services. Many of the current digital solutions we’re working on have been created because clients see their investment in IT as a way to gain a competitive advantage within their industry, other solutions have been required by clients with a new-found reliance on technology and benefits derived from thinking differently about learning.  

 

Follow the flush
A game developed with Scottish Water for school-age children. Completed during the COVID-19 UK lockdown.

New opportunities

As we move forward into a brave new world, Learning and Development teams will be facing new challenges in the effective delivery of their organisational learning agenda.

From onboarding and induction to core technical and behavioural learning and development, effectively addressing learning objectives in a post-COVID world will be an exciting journey with a strong desire and need for innovation.

Digital learning solutions are our bread and butter (and have been for over 21 years). COVID-19 presented opportunity to grow and enhance our expertise through gaining a deeper understanding of the challenges many organisations faced when operating under lockdown.

Over recent weeks we have been planning how and where people will work. We’ve put in place new processes to develop our team and continue the essential research and development, which is so key in our industry. We’ve also been fortunate and grateful for the opportunities that the pandemic has created in our industry – and delighted to be in the position to recruit new talent into our business so that we can continue to not only meet, but exceed all our clients’ needs and expectations.

In our 21 years in the digital industry, there has never been a more exciting time. The pandemic has probably shifted everyone’s thinking and created many advances in the way that we will work going forward.

Freshfields screenshot
A module on Workday, created with Freshfields during the recent lockdown.

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