The definition stage is critical to the success of the project. This is where we work with you to understand the required objectives and outcomes and determine how success will be recognised and measured.
We determine any specific requirements that you have and any constraints that may exist. We select our team to ensure that we can provide the best possible match to your needs. We determine how we will collaborate, with your stakeholders and subject matter experts, for the duration of the project.
Following a comprehensive kick-off meeting, we will formulate a project initiation document (PID) and detailed plan so that we are all clear on how the project will proceed and what is required from each party.
Depending on the nature of the project, this stage generally involves the development of materials to demonstrate our proposed approach. It helps to ensure that the resulting materials will fit within your brand guidance and preferences.
Visual presentation is key and doing some early storyboarding or prototype work helps to ensure that the brief is exactly right for the project.
During the development stage, we produce interaction definition detail in the form of scripts. Scripts are produced and shared so that the specific text to be used within the product can be reviewed and refined to ensure that it is wholly appropriate. The script will also detail specifically what will be happening from a visual perspective. This will be shared with you so that you can review and adapt it to suit your needs.
Subject to the sign off of the design documents and the associated scripts, we will then commence work on the creative build. Time is allowed to ensure that the resulting product is of the highest quality. We have a robust quality assurance process to ensure that all materials are thoroughly checked prior to being shared with you.
At the delivery stage, we will share a version of the product with you for you to review and pilot. This stage usually involves some structured user acceptance testing to verify that it is entirely suited to the needs of the planned audience. There is an opportunity for you to specify any minor amendments that may be required. Ultimately, this stage concludes with the handover of the product for sign‑off and is coupled with an opportunity to review how the project has run.
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